Hey, I'm Alex

Product designer passionate about humanising complex experiences and driving business impact.
Previously at Swiftsign, Usercentrics and fraud0. I specialise in early-stage, zero to one product development.
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Worked for leading companies

Kind words from great leaders

“Strong partner in building a foundation for growth.”

Mischa Rürup
Founder @ Usercentrics

"Creator of features now used by thousands."

Sam Schlagmann
CEO & Founder @ STINT

"From idea to prototype to MVP in just 7 days, a fast executor."

Lukas Rintelen
CEO & Founder @ Tucan AI

"Alex built the foundation of our first product with a unique UI/UX."

Tilman Pfeiffer
CEO & Founder @ fraud0

Selected work

2020 - 2024 • Founder

Founded and launched a B2B contract management platform in just 5 months.

B2B contracting is painful. Companies are using more than five tools to create, negotiate, and sign just one contract. This costs companies valuable time and is highly inefficient, leading to long sales cycles, lost revenue, increased costs, and no scalability.

Using Swiftsign, every team manages contracts faster, more simply, and all in one place.

  • I raised six digit pre-seed round from angel investors.
  • I managed a 7-person team of developers and a product manager.
  • Led the design and launch of the product, creating all user experiences.

Unleash your team with contract management web tool for everyone: create, sign and organise contracts fast and easy.

Series B
2021 - 2023 • Senior Product Designer

Designed and built a new business vertical for a global consent leader.

With the implementation of various data privacy laws, businesses are required to obtain consent from users before using their personal data.

Using Usercentrics, businesses can collect, manage, and document user consents on websites and apps.

  • Co-led strategic user experience redesign of Usercentrics website, resulting in a 100% increase in website traffic within one year.
  • Led the design and launch of the product, improving the overall user experiences.
  • In collaboration with the C-Level, I launched the first B2C product, which built the foundation and expanded the reach.

Unleash your team with contract management web tool for everyone: create, sign and organise contracts fast and easy.

Series A
2022 - Today • Founding Product Designer

Building a bot detection and analytics software to reduce your ad spent.

Nearly half of online traffic originates from bots, and since AI, these numbers have risen unpredictably. This is costing companies and marketers data accessibility, leading to highly ineffective decisions, lost revenue, and increased costs.

Using fraud0, fraudulent traffic can be identified and blocked from all channels to help marketers make clear decisions again.

  • As the founding product designer, I work closely with the founders to designing the product.
  • I redesigned and launched the website, visual design and branding.
  • I designed and launched multiple product features, leading to an increase in user retention and overall product quality.

fraud0 is rated as G2 high performer and trusted by leading companies.

Tucan Ai
2019-2020 • Founding Product Designer

Led the design of three product pivots based on intensive research in the audio transcription field.

Professionals spend on average 6-8 hours in total preparing and correcting a transcript of a one hour interview. This manual process is highly inefficient, costing companies valuable time, leading to high costs and lost revenue.

The in-house developed AI from Tucan: 10x accelerates the transcription of every audio to create accurate transcripts.

  • As the founding product designer, I designed and launched 3 product pivots.
  • I designed the user experience, websites, and branding, investor pitches and visual designs.
  • I created multiple features, leading to an increase in revenue and product quality.

Tucan.ai is your company’s private AI: run prompts and queries on your meeting- and text data and 10X your productivity.

Series A
2018 • Founding Product Designer

Built my first end-to-end MVP within 4 months for a current industry leader.

In the UK the average employment length of restaurant staff is 52 days. This creates poor customer service and high hiring costs, leading to unhappy customers.

Together, we built the first MVP that offers businesses a customized pool of workers.

  • As the founding product designer, I created the core product, which is now used by 100,000 users.
  • I co-led the development team to increase team efficiency.
  • The mobile’s app successful launch, with high user engagement and conversion rates, was a key factor in raising the £15M Series A.

Your own customised pool of workers to support your core team, perfectly adapted to your demand and working the hours that they want.

What inspire me

Research & Ideas

Do Things that Don’t Scale

Paul Graham from Y-Combinator advice to focus as a founder on doing things manually instead of doing things that allows them to scale/grow quickly.


"Less but Better" Design Philosophy

A rare opportunity to sit down with Dieter Rams who defined what Apple could be — decades before Jony Ive ever turned on a computer.

Research & Ideas

Leading through uncertainty: A design-led company

Brian Chesky shares how Airbnb coped with 80% of business revenue drop and how they kept design and creativity at the center of everything.